DONT PUT . in your service name in wcf (if webhttp)

Talk about utter failure, we had a webhttp wcf service set up the other day and we all scratched our heads trying to figure out why the wsdl validated but no endpoints were being shown.  Thanks to a sharp eye from Nick Mayne here at work he just so happened to notice the service name had periods in it.  Removed those and it worked... sigh.